(Apologies for my crude Google Chart example).It stands to reason that an elastic system would be of benefit to any high volume ticketing system. Deploy n number of servers to cope with the demand. Michael Jackson’s O2 shows were a good case in point. There in the region of 250,000 tickets on sale and they went in a matter of hours. If those 250,000 sales represented 1% of the hits the site was getting then you can easily estimate that the server could potentially get 25,000,000 hits in a short space of time. There’s also a maximum return on investment (ROI) from only having the servers you need available at peak times, instances then switched off during quieter periods. Saves having a server farm full of running servers.