For those who know, I have a little website called “OneForTen” (http://www.oneforten.info) it was based on an idea from the Six Month MBA team. It was good excuse to build a quick Ruby On Rails app to get used to the language etc.

Over the weekend a few folk had been adding some new ideas, which is great. So I put a little post on Twitter to mention the existance of the site.

This arrived in my replies:
@jasebell ideas are bountiful, funding sources are impossible ;P should make a variant for that

My reply was
Why is it that the first step to success is to depend on everyone else? You don’t always need funding. Bootstrapping does work.

I find it interesting that in order to succeed in this digital world we have this desire for other people to put the money in first. The initial stumbling block is not money, it’s the motivation to see the idea through to a concept. I’m hazarding a guess that a good 50% of startups never get past the “in my head” phase because of this notion that you’ll never find money. I admit if it’s a production facility you are setting up you will need investment capital of some form, or a bank loan, or money from somewhere. For a software startup…. no. It needs you, your time and your commitment to do something.

Case in point, my own, I’m in the middle of coding a startup project together. I’ve run it past a number of people who’ve said it’s definately a go-er. Do I need the money, I suppose I do (need a Mac but can’t afford a Mac) but I want to get something out to prove that I’ve put my heart, soul and passion into the project from the outset. It won’t show good to investors when I roll up on their doorstep with a pencil sketch (“It’s a go-er but I haven’t started it yet”). The webkit demo will do in the first instance until the revenue is there to work on a native iPhone app. The idea doesn’t just stretch to an iPhone app, it’s mobile devices, set top boxes, web…. you name it.

Bootstrapping does work, once you are at the point you have something out there then look for funding, even then keep it to friends and family. VC’s are out there but need some convincing that your idea is, essentially, going to make them money. Plus in these troubled times the equity stakes are usually higher. Less money going around and more risk.

If there’s one simple question it’s, with hand on heart ask yourself, “Would I invest in me?”.