The Telegraph reports that social networking is costing the economy £1.38bn.I’m always bemused by these sorts of figures but there’s so many strangled routes on how to get to the big numbers. How does a survey of just over 1,300 works get to £1.38bn (apart from long multiplication and is this the US or UK version of a billion?). So a company loses 40 minutes a week per employee to social network, much lower than I expected. A number of local companies asked my opinion on such matters. My idea was to limit access during the working hours and release the Facebook IP’s over the lunchtime period. So you could do your thang before 9am but then it was blocked until 1pm where the flood gates opened until 2pm then it was back to the grind until 5.30pm. I’m not even claiming that to be my idea, it was just sensible. As for the company content, it’s really up to the company to put together a policy of nominating one person to Tweet/Facebook on behalf of the company and make sure it’s in the job description. Giving customer service via Twitter comes with it’s own set of challenges. As it’s a service in realtime users expect responses in real time. The classic 24 hours to reply (as in the days of email) doesn’t wash anymore.
As much as I don’t mind answering questions about social networking….There’s a phrase that’s getting chucked into conversation a lot: “I was at this course and they were talking about social networking and throwing sheep, I assume they are talking about the popularity of Farmville….”. First of all, it’s nothing to do with Farmville. It refers to a book called “Throwing Sheep into the Boardroom”, which is all about how companies need to wake up to the fact that social networking relationships can improve their bottom line. It’s not a bad book all in all. Throwing Sheep is not to be confused with “to throw a sheep”, which is about getting someone’s attention in Facebook (a bit like poking for example). I’m starting to get tired with all the social media training that’s out there, most of it’s pretty simple easy stuff that you don’t actually need to be taught in the first place. Just my opinion….
Though it’s not officially confirmed that this will happen, a number of the newspapers are reporting the fact that the FSA want to push through new checks for mortgage applications. The main one is that applicants will be “forced” to prove their spending habits including such wonderful matters as childcare and drinking (not that the two are linked).In the good old days anyone with an ounce of sense could cobble up a basic spreadsheet with their income and basic outgoings and that normally kept the bank manager happy.
I was thinking of taking it a little further. Opt in to carry a Tesco Clubcard or Nectar card with you from 3-6 months and prove your spending habits. Then let the bank mine your data prior to getting a decision. Yes it can be mildly fixed that everyone is on their best behaviour for those six months but you’d still get an idea of what the general basket size of the applicant is each week. It won’t be long before a quick mine of Twitter and Facebook data will also show predictive modelling. If you are posting up photos of yourself pee’d up to the nines on Facebook on a Sunday afternoon then there’s a good chance you went on a bender Friday/Saturday night. Just check the timestamps of new activity in the photo stream and you can get an idea of the drinking patterns in no time. Sweeping generalisations, yes. All in the realms of possiblilty? Yes.
This might rattle some cages….. (here’s hoping anyway).
- Go to www.twitter.com
- Click on “Join Up”
- Create an account
- Type something in that big box at the top.
- Go to www.facebook.com
- Click Join Now
- Go through the process
- Wait for the email and then activate your account.
- Find your friends and start telling them stuff.
My head is still full of information…..
I’ll be doing a quick 20 minute talk on customer loyalty, the mobile platform and what Datasentiment is doing on Saturday (10th October) at Barcamp Derry.