The thirty second elevator pitch is going to die a quick painless death, rendering all your Youtube videos obsolete.

So startups on Twitter you have to get this one perfect. Six seconds to sell yourself???.

“[Startup] is [old tech thing] meets [another old tech thing] but [insert funky benefit here]”

On a more serious note though it does show how determined Twitter are to wall things in. How long before Youtube URL’s are no longer embedded in to the timeline? Your world will revolve in 140 characters and six seconds of video. And slowly your user rights will be compressed and compressed into something the size of a cupboard.

The new reality is that Twitter are in full control. Now someone let me know when that “Post to Facebook” button vanishes.