Stepping aside as C-Level isn’t failure, sometimes it’s the best strategy. Sadly some of the tech press were all to happy to let Sophia Amoruso walk up the stairs to CEO poster child and then happily pull the rug when she got to the top of them.

Sheree Waterson (new CEO) with Sophia Amoruso (sharp as a needle ex-CEO)

Sheree Waterson (new CEO) with Sophia Amoruso (sharp as a needle ex-CEO)

You can read all the commentary all you wish, Nastygal’s rise, it’s slump, the layoffs and so on. To be honest I think it’s been handled rather well. For me it was all summed up in one quote, “What got you here can’t get you there”.

Sometimes it’s your job to take things to a certain point then let others carry on. I know my own limitations, there are some things I’m happy to do and will take them to their logical conclusion. You might have the skills but someone else can see the landscape far better than you.

There are days it’s more adult, more professional and plain kinder to your own stress levels to say, “You’re the right person to do this, not me” and step aside, letting the other person steer the good ship in the right direction.

It’s not failure, it’s good strategy.

PS: If you haven’t read “GirlBoss” it’s a good read for the lads as well as the lasses.

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